Sherwin-Williams has announced that Poised Taupe (SW 6039) is its 2017 Color of the Year. “Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” says Sue Wadden, director of color marketing for Sherwin-Williams.
The Sherwin-Williams team says that neutrals are beginning a transition from the monochrome gray of the past five years to a more complex taupe and brown. In a recent homeowner survey conducted by Sherwin-Williams, nearly 40 percent of the respondents agreed that they would like to incorporate warmer neutrals, such as warm grays, taupes or beiges, into their home décor. Additionally, more than two in five people identified taupe as a timeless neutral they would choose.
In 2017, according to Sherwin-Williams, the subtle shift to warmer colors reaches commercial spaces too, which tend to move in more conservative color cycles than residential or designer directions. Influences such as natural or organic materials, weathered and worn finishes, and global cultural preferences have suggested alternatives to the primarily gray existence that has been the star of commercial color direction over the past five years.